Springpath

Springpath was a software-defined storage company, before being acquired by Cisco Systems in 2017. They developed a hyperconvergence software platform called "Springpath Data Platform" that aimed to simplify data center infrastructure by combining storage, compute, and networking into a single solution that reduce data center complexity and increase scalability.

Using a few common pieces of marketing collateral as examples I developed a unique, distinguished and memorable brand style and visual language for Springpath. Using a combination of these visual design elements I was able to create a cohesive and visually appealing look and feel for the company and make it stand apart from its competitors.